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THIS IS WHERE SHE STARTED
Our initial thoughts
The name Boudicca. Derived from the Celtic element of boudi-, meaning "victory".
A woman of royal descent; leader of a rebellion against Roman rule, and a figure who would become inseparable from ideas of resistance and freedom.
We are inspired by such a powerful figure.
Rather than create a pajama brand that fits into the common "soft", "quiet" and "homely" atmosphere, we wanted our pieces to feel powerful, confident and exemplary.
Our slogan, Style Victory, Style Boudicca, draws directly from the name itself. The phrase connects what her name represented with what we want our clothing to evoke: confidence, strength and a sense of victory.
Image: Charles Hamilton Smith, Public domain, via Wikimedia Commons
The history
In 60 or 61 CE, a rebellion erupted in Roman Britain.
At its centre was Boudicca, a woman of royal descent among the Iceni and the widow of their king, Prasutagus.
According to the Roman historian Tacitus, after Prasutagus's death his kingdom was treated as conquered territory. Boudicca was flogged, her daughters were sexually assaulted, leading Iceni were stripped of their ancestral possessions, and members of the royal household were enslaved.
Boudicca rose in revolt.
But the rebellion was not merely an act of personal revenge. Resentment extended far beyond Boudicca and her household. The Iceni were joined by the Trinovantes and others who had suffered under Roman rule, forming a rebellion that Tacitus associated with the desire to reclaim their freedom.
Boudicca's forces went on to destroy major Roman settlements at Camulodunum, Londinium and Verulamium before eventually being defeated by the Roman governor Suetonius Paulinus. What happened to Boudicca afterwards is uncertain: Tacitus wrote that she took poison, while Cassius Dio later claimed that she became ill and died.
Her rebellion ended, but her story did not. Across the centuries, Boudicca became a lasting symbol of resistance, freedom and female leadership.
Remembered not because she accepted what was imposed upon her, but because she stood against it.
Image: John Opie, Public domain, via Wikimedia Commons